Creekside Villa
Creekside Villa is a ten-room hideaway at the edge of Canmore, Alberta, where rustic mountain cabin interiors once intertwined with Caribbean accents to host weddings and retreats. When the decision was made to completely transform the property into a retro-inspired boutique hotel, Twin Studio was tasked with crafting a brand that would honour Creekside’s scenic Rocky Mountain setting, celebrate ’70s-inspired design, and foster a sense of warmth and nostalgia.
We wanted Creekside Villa to feel like a bespoke retreat at every turn. Mature guests should immediately sense a focus on health and well-being while younger travellers should discover playful retro touches perfect for social sharing, balanced by modern comforts. The visual system had to adapt seamlessly across environmental graphics (rec room murals, signage, wayfinding), print collateral (keycards, welcome guides), digital experiences (website, social templates) and a branded photography direction showcasing the refreshed interiors and experiences.
how we did it
The new brand identity radiates retro charm while feeling fresh, purposeful and rooted in its Rocky Mountain setting. At its core sits our hand-lettered logotype, with softly rounded, irregular letterforms that recall mid-century signage and convey the unique character of each guest’s stay. Complementing this is a bespoke badge logo whose shape is inspired by vintage hotel key-chains and luggage tags, its rounded-diamond shape evoking wanderlust and grounding the brand in classic hospitality traditions.
The colour palette balances vibrant burnt orange and soft green with deeper charcoal and warm cream neutrals. These hues appear thoughtfully throughout every guest touchpoint: accent pillows and rugs that pop against reclaimed-wood walls, environmental graphics that guide you from front desk to deck, printed welcome cards, and online experiences that reinforce brand cohesion. Supporting graphic elements like a minimalist stripe patterns add richness to wall treatments, collateral and social-media templates.
Their new website showcases full-bleed imagery from our brand shoot that features the Villa’s sunlit lounges, guests enjoying the space and wellness activities—paired with conversational copy that champions an “R&R” concept.
Services Offered
Logo Kit
Typography
Colour Palette
Photography
Brand Guidelines
Website
Merch Illustration
Website
Creekside Villa