Banff Pride

Banff Pride began as a single-day celebration and has grown into a year-round community organisation supporting 2SLGBTQ+ visibility in the Bow Valley. Their work goes beyond the festival, helping make Banff a place where queer people can feel welcome, find community and call the mountains home.

We worked with Banff Pride to develop their brand identity, drawing inspiration from vintage Canadian national parks branding, outdoor adventure ephemera and retro travel badges. We wanted to move beyond the expected rainbow visuals and create an identity rooted in the character of our mountain town. Bold colour blocking, playful badges, mountain imagery and a mix of nostalgic and contemporary design elements give the brand a strong sense of place, balancing the energy of the festival with the everyday work of building a more inclusive community.

The result is a brand that feels at home in the Rockies, celebrating queer identity through a distinctly Banff lens. It brings together the spirit of outdoor adventure and the importance of belonging, with an identity that’s as much about the people who live here as those who come to explore.